Tuesday, October 27, 2020

How to Write Personalized Instagram Content to Increase Engagement and Sales

Did you know that 80% of customers say that personalization influences their shopping decision? That’s the hard truth. When you add personalization to an accessible platform such as Instagram, you can make magic.

Creating personalized content on Instagram can be a winning social media strategy. This tactic can help you stand out among competitors, boost your engagement, and increase your sales rate. Sounds great, doesn’t it? 

To put this strategy in motion you need to know how to write these personalized Instagram posts. That’s why we are here. The following tips will give you insight into the best advice for crafting engaging and personalized Instagram content that will increase your sales. 

Evoke Emotions with Content

Content that creates an emotional appeal always tends to have the highest engagement rate. Additionally, such content helps to strengthen the bond between the brand and the customer.

Add an emotional layer to your posts by targeting a specific emotion with content. You can try to evoke nostalgia, happiness, romance, excitement, etc. Just make sure that you aim for positive emotion.

Storytelling is a great technique for building up emotion in content. For example, you can write a short story in the post’s description about the importance of friendship and invite the user’s to tag their best friend. 

Post User-Generated Content

You can’t get more personal than sharing the customers’ content about your brand. This helps them to directly participate in your content creation and makes them feel relevant. All you have to do is to repost their content and add an engaging description.

Take into consideration that 86% Millennials and Generation Z find user-generated content to be the best indicator of the products’ quality. Therefore, potential customers will have one reason more to give your products a try.

Coming up with a corresponding post description that will perfectly go along with user-generated posts isn't always easy. You can always collaborate with a writer from prominent services like TrustMyPaper or TopEssayWriting.com to help you add a nice description to match the user-generated content. 

Or, if you just need a second pair of eyes to point out any weak spots, hire an editor from GrabMyEssay who will make the post even more engaging. 

User-generated content simply seems more natural and genuine. Which is a big part of creating a brand that customers can trust.

Create Branded Filters

Let your followers have some fun and provide them with custom-made Instagram AR filters. The popularity of filters has gone through the roof so this is a good time to get on board and embrace this trend.

Build a filter that would be entertaining or aesthetically pleasing to your customers. However, make it somewhat related to your brand. This helps with spreading brand awareness. Once you have your filter ready, invite your followers to try it out and let the fun begin!

Customers who try out the filter and share it will attract their followers’ attention to your brand. You’ll also be able to collect more user-generated content that you can repurpose for your social media campaign.

Open Up

Getting personal with your customers will present your brand in a whole new light. Be open with your customers and share interesting aspects of your business. Type of brand-related content that can boost the engagement are:

Posts about employees

Behind-the-scenes

Background story about the owner

Advice and tips from employees

Amanda Morgan, a digital marketer and technical writer at Subjecto shared why it’s beneficial for brands to get personal with their customers. “Give your followers a glimpse of what’s happening behind the scenes. The kind of connection that spurs from getting to know the people behind the brand will make your brand much more credible and trustworthy,” said Amanda.

Show Your Appreciation by Saying “Thank You”

When customers feel valued by the brand they will be more loyal. Express your gratitude to your customers through personalized posts.

For example, you can tag new customers in Stories to thank them for following your brand. You can report customers’ positive reviews and thank them within the post. 

That powerful phrase known as "thank you" can make a huge difference in your relationship with customers. Showing that you feel grateful for their attention and purchases will make them feel special and evoke a need to engage with your brand.

Ask Questions

The easiest way to start an interaction is by asking direct questions. Present your interest in your audience's opinions through interactive content.

To demonstrate how you can use this technique, let's say that you have a décor shop. You can ask your followers what is their favorite décor piece in their home. Make the question related to your brand but also make it personal to users.

Another good way to increase engagement through questions is to create polls and surveys. Instagram Story has this great option to add poll stickers so you can use that to motivate your followers to interact with your brand.

Final Thoughts

Marketers report that personalization can boost revenues by up to 15%. Also, 95% of businesses claim that they saw 3x ROI from their personalization efforts increased profitability in the year after their personalization efforts. Needless to say that personalized content can be a huge asset to your Instagram campaign. 

With the above-mentioned tips, you’ll be able to write interesting and relevant personalized posts that will encourage customer engagement. The bond you establish with your customers through such engagement will positively reflect on your sales. All in all, you personalizing your Instagram content can take your business to a whole new level. 


Complete Guide to SEO Blog Writing in 2021

 


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With 2021 upon is, it is crucial to know how to optimize blog posts for SEO. Blogging plays a huge role in the success of a marketing campaign. Knowing the art of blogging is vital to grow your business and get noticed. To help you make the most of 2021, this complete guide to SEO blog writing covers everything that you need to know to stay ahead of competition. More and more businesses are focusing on online marketing than ever before ever since the coronavirus pandemic first broke out. Online traffic has increased exponentially. Hence, you need to read this guide.

 

What Is A Blog Post?

To better understand SEO blog writing, you need to know what a blog post is. It is a piece of written content which enables one to publish their story, perspective, and insight with the world. Blog posts help boost online traffic, brand awareness, and build authority which in turn increases conversions when you follow on-page SEO guidelines.

 

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How To Get Your Blogs Noticed?

Before you write a blog post, you have to consider the following two questions.

·        Why would someone read your blog?

·        How can you keep your audience interested enough to come back for more?

To help address the above questions, the following tips will come in handy.

 

1. Create a Click-Worthy Title

If you want someone to visit your blog, you need to craft a click-worthy title. The title is responsible for most of the traffic. Hence, it should never be an afterthought. Make sure it is catchy enough to attract others to read your blog. To create a click-worthy title, you need to inspire the curiosity of the reader.

 

2. Know Your Audience

Before you can even start writing, you have to consider who your audience is. Then, you can think about which type of information your audience would find useful. Understanding your customer is vital. Learn about the buyer personas to better cater to the interests of your customers. This is where market research will come in handy or you can hire a company such as Mr.GreenMarketing.com to help you out.

 

3. Select the Right Blog Topic

Rather than writing a generic topic, you need to find out what your target audience is looking for online. Use SEO tools to analyze what people search for and write content that has been created to answer all their queries. It will help you get noticed.

 

4. Follow the Three Parts Advice

Neil Patel is an amazing blogger and SEO experts who advises other bloggers to follow the three parts advice. It concerns the development of a blog in three parts. The first part is the hook which will help entice readers. The second part is the transition that will clarify the title and third is the thesis that will sum it up.


Conclusion


Now that you have gone over the guide, you will be able to write a blog for SEO in 2021. However, it is important that you hire a Search Engine Optimization (SEO) company such as MrGreenMarketing.com to ensure you hit your key performance indicators and SEO goals quickly.


Tuesday, September 22, 2020

Top 3 On-Page SEO Guidelines & Strategies

Joining the race of organic search today requires optimizing for a combination of factors that search engines usually consider important i.e. technical SEO, on-page SEO and off-page SEO.


Smart SEO practitioners prefer to go for on-page SEO rather than off-page SEO since the latter won’t do much good if you don’t pay attention to the fundamentals.


Another reason is the constant evolution of search landscapes which demands SEO practitioners to keep on-page SEO knowledge well updated. 


Before we look into those three techniques , let’s see what exactly is on-page SEO and why it is important.


What is On-Page SEO?


Also known as on-site SEO, it is defined as the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. 


In addition to publishing related high-quality content, on-page SEO also includes optimizing your HTML tags, headlines as well as images. It also requires you to have a high level of expertise for your website and uphold authority and trustworthiness.


It also takes into account different aspects of the webpage that, when added together, will improve your website’s position in the search results. 

Why Is On-Page SEO important?


On-Page SEO is important for a number of reasons. It helps search engines understand your website and its content and identify whether your content is relevant to the search's query. 


Because search engines have become more sophisticated these days, there is a greater emphasis on relevant content and semantics on search engine result pages. 


Google has now become more advanced at:


  • Understanding what users are actually searching for when they type their desired query.

  • Delivering search results which fall in line with user’s intent (navigation, shopping, information and content).


Being an SEO practitioner it is important to adapt to the ever changing world of search engine ranking. The way to remain adaptable and fluent with search engine changes is by ensuring that your website and content are easily have all the key ingredients in place.


  1. EAT


EAT stands for expertise, authority and trustworthiness. It is basically a framework that Google, Bing, Yahoo, DuckDuckGo and other search engine algorithms use to analyze, assess content creators, websites and webpages as a whole. 


Google has always been in support of high-quality content. It intends to make sure that high-quality content is rewarded with top rankings and those which create less quality content get the lowest ranking. There is a clear relationship between what Google marks as high quality content and what is seen on the search results. In short, content matters a lot!


  1. Title Tag


Also called an HTML tag is visible at the head section of each webpage. It provides a context or an initial cue as to what the topical subject matter is of the respective page it is on. One thing that SEO practitioners do not know is that the title tag itself has a great impact on organic ranking.


Missing, duplicate, plagiarized or copied title tags can leave a negative impact on your webpage ranking so you need to optimize for this element.


  1. Headlines


Compelling headlines can aid in improving your web page ranking. A great headline catches the attention of the user quickly and he/she may want to know more about the content. 


Therefore, your headlines need to be attractive and enticing enough to invite users to look through your content. Headlines are a great opportunity to include key words or phrases that have higher search volume. Using specific terms can help your ranking and Google rewards content that is relevant to a specific search someone may be entering.


We hope these techniques or guidelines help you to better understand what exactly is needed to boost your web page ranking across the search engine or engines of your choice.


If you’d like to receive a FREE digital snapshot report of your website, social media, SEO rankings, and advertising efforts across the internet, please visit, MrGreenMarketing.com and fill out the snapshot report form.

Wednesday, August 26, 2020

3 Tips: How to Optimize Blog Posts for Search Engine Optimization (SEO)

 

Search Engine optimization

Blogs provide you with a huge opportunity to connect and engage with your target audience. They are integral to online success. We live in an increasingly digital world where we rely on online content for just about everything. If you own a blog and want to optimize your posts for search engine optimization (SEO), you have come to the right place. This post shares the top 3 tips for optimizing blog posts. So, what are you waiting for? Let’s take a closer look at these tips.

1. Research

One of the most important tips that you need to keep in mind when optimizing your posts for SEO is research. Since SEO is changing every day, it is crucial that you know about the latest trends and keywords. Chances are that you might have included all the keywords naturally in the content to support the topic. However, that is not the way to go.

There are plenty of tools that you can use to find out relevant keywords for your post. Semrush.com and Google Adwords Keyword Tool are both excellent tools that you can use to research relevant keywords to boost your SEO ranking and traffic. You can even use the tools to spy on your competitors and learn about the words they are using to target your desired audience. Thus, you would be able to incorporate the right keywords to fully optimize your blogs.

2. Place Keywords throughout the Post

If there is one tip that you cannot afford to overlook, it is placement of keywords. To optimize your blog posts, you have to place the keywords throughout the post. Once you have researched relevant keywords, it is time that you placed them in such a place where they can have the most impact on readers as well as search engines.

Include keywords in the title, headings, subheadings, introduction, conclusion, the anchor text, title tags, and Meta descriptions. However, it does not mean that you should stuff your content with keywords. Adding too many keywords would make it difficult for viewers to read which would have an adverse effect on your SEO ranking.   

3. Optimized Images

Humans are visuals creatures. We like looking at pictures and have an easier time understanding a picture as compared to text. This is why it is vital that you optimize your images. Before including a picture in the blog post and uploading it, you need to make sure that the picture contains the right keywords as well as alternate text. Besides just this, you need to include the most captivating picture that would immediately capture the attention of your website visitors.

Conclusion

Blogs provide an advantage to businesses that other marketing platforms cannot offer. If you've found this article insightful and need help with your blog content or SEO rankings, please message Mr. Green Marketing, LLC. Their professional team of content creators will get you the first page rankings and traffic you're looking for.