It is easy for people who make money online to exaggerate about how much money they make from "passive income." A passive income source is more likely than not only "relatively passive." What I mean is, there is no such thing as 100% passive income from a site that you literally never have to maintain.
Even the most basic website requires maintenance, whether this be paying for the domain, paying for hosting or posting new content on the site. What if something goes wrong with your web host and no one notices? What if something goes wrong with the email address you have listed on your site? These are just a few examples illustrating how your site will inevitably need some attention.
Depending on your programming prowess, you may or may not be able to create a completely "automated" website that creates new content, followers, etc. without any input from you, the owner. Based on my experience in development, more complex applications can do some pretty impressive things, but they still need human intervention to get them over unexpected crashes and any one of a million issues that might occur.
So, all that to say, in the ever more competitive online world, there is no such thing as easy money. You will have to keep your innovative energies going as long as you want to stay competitive.
However, while the world of online marketing is getting more competitive, there are tools, such as Spinbot, that can help you along. Spinbot can be used for a variety of purposes, from helping you reword phrases that are starting to sound stale to rewriting whole articles in a single click. Spinbot can be used to create massive amounts of unique content quickly, or it can be used to get over a bout of writer's block.
In any case, to make the most of your marketing efforts, give Spinbot a try.