Joining the race of organic search today requires optimizing for a combination of factors that search engines usually consider important i.e. technical SEO, on-page SEO and off-page SEO.
Smart SEO practitioners prefer to go for on-page SEO rather than off-page SEO since the latter won’t do much good if you don’t pay attention to the fundamentals.
Another reason is the constant evolution of search landscapes which demands SEO practitioners to keep on-page SEO knowledge well updated.
Before we look into those three techniques , let’s see what exactly is on-page SEO and why it is important.
What is On-Page SEO?
Also known as on-site SEO, it is defined as the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic.
In addition to publishing related high-quality content, on-page SEO also includes optimizing your HTML tags, headlines as well as images. It also requires you to have a high level of expertise for your website and uphold authority and trustworthiness.
It also takes into account different aspects of the webpage that, when added together, will improve your website’s position in the search results.
Why Is On-Page SEO important?
On-Page SEO is important for a number of reasons. It helps search engines understand your website and its content and identify whether your content is relevant to the search's query.
Because search engines have become more sophisticated these days, there is a greater emphasis on relevant content and semantics on search engine result pages.
Google has now become more advanced at:
Understanding what users are actually searching for when they type their desired query.
Delivering search results which fall in line with user’s intent (navigation, shopping, information and content).
Being an SEO practitioner it is important to adapt to the ever changing world of search engine ranking. The way to remain adaptable and fluent with search engine changes is by ensuring that your website and content are easily have all the key ingredients in place.
EAT stands for expertise, authority and trustworthiness. It is basically a framework that Google, Bing, Yahoo, DuckDuckGo and other search engine algorithms use to analyze, assess content creators, websites and webpages as a whole.
Google has always been in support of high-quality content. It intends to make sure that high-quality content is rewarded with top rankings and those which create less quality content get the lowest ranking. There is a clear relationship between what Google marks as high quality content and what is seen on the search results. In short, content matters a lot!
Also called an HTML tag is visible at the head section of each webpage. It provides a context or an initial cue as to what the topical subject matter is of the respective page it is on. One thing that SEO practitioners do not know is that the title tag itself has a great impact on organic ranking.
Missing, duplicate, plagiarized or copied title tags can leave a negative impact on your webpage ranking so you need to optimize for this element.
Compelling headlines can aid in improving your web page ranking. A great headline catches the attention of the user quickly and he/she may want to know more about the content.
Therefore, your headlines need to be attractive and enticing enough to invite users to look through your content. Headlines are a great opportunity to include key words or phrases that have higher search volume. Using specific terms can help your ranking and Google rewards content that is relevant to a specific search someone may be entering.
We hope these techniques or guidelines help you to better understand what exactly is needed to boost your web page ranking across the search engine or engines of your choice.
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